Apple managed to end the success of Google for four consecutive years as the world's most valuable brand. So based on recent studies of global brand agency, Millward Brown.
The owner of iconic iPhone and iPad product is currently valued at approximately USD153 billion, nearly half of Apple's market capitalization.
Apple Beat Microsoft
Sales of products are almost always sold well push Apple beat Microsoft as the most valuable technology company, last year.
Global Brands Director, Millward Brown, Peter Walshe, claiming the achievement is not out of Apple flair to every detail of their products, as well as the increasing number of products aimed at the needs of the company. It makes Apple different from manufacturers other electronic goods.
Top World Brand
Of the 10 most valuable brands recorded by Millward Brown, a sixth position is occupied by the technology and telecommunication company. Google is ranked second, followed by IBM (3), Microsoft (5), AT & T (7) and China Mobile (9).
Meanwhile, fast-food restaurant chain McDonald's rose two rank positions 4. Coca Cola fell one place to position 6, followed by Marlboro (8) and General Electric (10).
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